After a very thrilling week in the makeup world one of the new and biggest secrets of the industry has now been revealed: just what the ingredients of Fenty Skin are. The first drop from Rihanna ‘s skincare collection was publicly announced on July 27 via the new brand’s Instagram page — but customers will still still have to wait until early July 29 access to buy the collection.
The buzz persists up to then. First range of Fenty Skin will contain three two-in-one items, called ‘Fenty Skin Start’rs’: the Total Cleans’r Remove-It-All Cleanser
($25), the Fat Water Pore-Refining Toner Serum ($28), and the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35). A quick, pared-down launch, it’s an open trio that everyone can get excited about, which appears to be the new brand ‘s early cornerstone pillar.
“Fenty Skin is my vision of the new culture of skin care — I wanted to create amazing products that really work, that are easy to use, and everyone can apply,” noted a statement from Rihanna in a press release itself. “I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”
So, how do you continue the Fenty Skin routine? Of course a nice shower. The Total Cleans’r Remove-It-All Cleanser was the highlight of the first release from Fenty Skin, where viewers saw how effortlessly the smooth wash lathered. The recipe taps into Barbados cherry ‘s power — a reference to the origins of Rihanna — which delivers an powerful dose of vitamin C. In fact, shoppers should remember that the cleanser is designed to absorb dirt, wax, and long-wearing mascara, making it the ideal complement to any budge-proof base you might have recently picked up from a brand of Rihanna.
First, follow up with the Fat Water Pore-Refining Toner Serum. The pore-targeting solution is part toner, part serum, and 100 percent powerful; it is designed to minimize dark circles, brighten and smooth skin, and eliminate shine without removing the natural oils of the skin entirely.
To finish the Fenty face, rub on the Broad Spectrum SPF 30 Sunscreen refillable Hydra Vizor Invisible Moisturizer. The soothing moisturizer features a pink shade that helps it to blend seamlessly into all skin tones, while the formula works beautifully under makeup — without pilling.
So just in case the healthy beauty fans wonder: the skin care products have a light ingredient-related scent and are organic, barbaric and gluten-free. “I’ve lived and traveled all over the world and I wanted to make sure that Fenty Skin represented the best of the best when it came to our ingredients. I wanted safe, clean, effective formulas that celebrated and respected what our planet has to offer,” said Rihanna.
Buy Fenty Makeup exclusively on FentySkin.com until it formally launches on July 31, or sign up for email subscriptions for the July 29 pre-sale now.
Check Out What Parker's Thinking.