With a series of rustic, black-and-white images uploaded in rapid sequence on Instagram, T-Swift announced the release of an eighth album that no-one (~truly ~ nobody) saw coming. Folklore plummeted on Friday at midnight and the “Cardigan” music video came along with it, an esthetic vision featuring Taylor Swift in a whimsical night gown and undone twin buns that she supposedly designed herself.
“Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen,” announced Swift that sent the internet into an all-out frenzy. After the beginning of the quarantine, the artist has remained silent on social media, only checking in regularly to post a snapshot of cinnamon rolls or a selfie appropriately captioned “not a lot going on at the moment.” Meanwhile, there was a 16-track album in the works.
Swift also said the team needed to undergo a few changes to the normal procedure in order to shoot a music video mid-pandemic, including social distancing, mask wearing, observation by a medical official, and makeup ation by the 10-time GRAMMY nominee.
The look was simple. No fierce cat-eye to remember, or red-hot lipstick. The makeup looked perfect as she leaned over the keys of a piano coated with leaves, with her hair in double low buns.
Her style, mirroring the album’s own aesthetics, was refreshingly stripped-down, a step away from her previous motivations (including cotton-candy rainbows and grunge-chic, most recently). Folklore portrays a more ethereal and lighter version of the singer.
The “Cardigan” video’s earthy look was complemented by a carefree updo, light mascara and a flowing white shirt. Her self-styled look featured two loose, braided knots — similar to what you see on the cover of the album — and wavy bangs casually hanging around her face.
When the forest looks lasts (and you know it will), Swift’s faithful followers the soon find themselves pawning off their bohemian flower crowns and thin, lacy skirts with their Reputation-era tattoo chokers and Lover-inspired face glitter. Let’s start with the folk obsession.