Supermodels are in there, and then Martha Hunt. Having started with Victoria’s Secret series, the mega-talented It-girl has walked runways and graced adorned hundreds of times, always bringing with her her her confident sense of self. So when Bvlgari called his new Brand Ambassador Martha Hunt, it was readily obvious that the two had found their match. The muses of the Roman luxury brand are often characterized by an edgy, unbridled spirit, with a refined elegance that binds it together. Hunt matches the mould of that — and expands the house’s long-forged momentum even further.
Hunt was formally inducted into the Bvlgari family on Aug. 17, with a series of sexy, serpent-clad promotional images to make the relationship official. The ad, filmed in SoHo, New York, where trendy girls go for high-end wares, beautifully reconciles Hunt’s Manhattanite edge with Roman-style indulgence and timelessness. Hunt sports the legendary B.zero1 rings in many distinct metallic colors that reinterpret the Roman Colosseum ‘s circular designs as well as the fabled Serpenti time piece. The images, bathed in warm sunshine, reveal that the decadent designs of the brand will transition seamlessly from morning to night, exuding the same elegance and opulence that Bvlgari is known for.
The designer had first begun exploring a relationship with Bvlgari until COVID-19 dramatically altered the landscape and the luxury industry.“I didn’t know if it would actually end up happening,” she told People in an interview. The shoot would then be her first after quarantine, allowing her to reunite with her New York team and relish the sense of community that comes with working on set. “This [campaign] has been such a silver lining during these uncertain times,” she said. “I was thrilled for many reasons, mostly to be working with Bvlgari … [and] on top of that, I got to wear all this beautiful jewelry from Bvlgari. So it felt like a Cinderella moment.”
While part of the brand’s “Serpenti Through the Eyes Of” collection, the 31-year-old model will join long-time spokesperson, Bella Hadid, who recently modeled Ambush x Bvlgari handbags. It is clear with this beautiful shoot that the best is yet to come.