Look Out for Rosie Huntington-Whiteley’s New Clean Beauty Collaborative in 2021

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It seems like you’ll soon have some real RHW merchandise to place in those trendy new makeup bags that she just made for the Hunting Season. Amyris, a biotechnology company that manufactures plant sugar-derived ingredients for the cosmetics industry, has revealed a collaboration with Rosie Huntington-Whiteley called Clean Beauty Collaborative, promising a package of responsible luxuries to come.

A maker of synthetic, organic alternatives to foul materials (petroleum, agricultural parts, etc.) spanning a range of markets, Amyris is in a clean beauty category. In 2020 alone, the company released a plant-derived form of silica, cannabinoid fermentation and a shark-friendly alternative to squalane. Today, it is bringing its research into the third brand of its own, Biossance skin care and Pipet baby goods.

According to a press release, Clean Beauty Collaborative will be operating under Rose Inc., the model ‘s digital destination for beauty ingredient research, which is scheduled to begin housing its own products in the third quarter of 2021. “I am passionate about responsible beauty products that are healthy for people and the planet,” Huntington-Whiteley said in the October 30 release. “Working with Pipette this past year, I have been thoroughly impressed with Amyris’ technology and its leadership in creating sustainable, non-toxic, and trustworthy products.”

Photo Credits: rosiehw
Wearing my signature shade “You Make Me ____” @hourglasscosmetics Confession Lipstick.

Huntington-Whiteley will be the brand ‘s Chief Creative Officer, and Caroline Hadfield, who leads the clean skin care sector of Amyris, will be its Chief Executive Officer. Although the announcement does not clarify what exactly to expect only that it will be a “line of beauty products”—it is almost guaranteed to exude sophistication, much like its maker.

In addition to curating an earlier cosmetics line of its own, RHW has also collaborated in the past with Filipino beauty brand Sunnis Face for a collection of On-Duty / Off-Duty makeup sets, and with Hourglass Cosmetics as the first brand spokesperson, not to mention the hand she lent in launching the Aussie bodycare brand Resoré last October. (Yeah, she’s still busy.)

If her new Clean Beauty Collaborative looks like what’s on her vanity, she’s bound to take notes from Chanel, Guerlain, YSL Beauty, and Clé de Peau her well-known favorites so now you’d better start saving.

 

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