Pharrell Williams instantly proclaimed himself a fashion legend when he rocked the distinctly big, camel-colored Vivienne Westwood hat for the 2014 Grammy Awards—that is the moment he’s seen around the world. When it turns out he’s not only a certified hit machine and sartorial genius, he’s also a skincare magician. (Who knew?) The upcoming Humanrace range of Pharrell Williams is expected to make the singer a top spot on the beauty leaderboard.
The first discovery on both his and the brand’s Instagram grids was rather perplexing: a simple white box with earthy green text, introduced as “a pursuit of well-being,” whatever that might imply. Shortly thereafter, Humanrace was further released as a three-part skincare set, and although the message surrounding it is as enigmatic as the artist’s own captions, its contents are remarkably basic.
He also tapped his long-time dermatologist, Dr. Elena Jones of Park South Medical in New York City, to work on the Humanrace series.
“Sometimes you need to cleanse your spirit. Sometimes you just need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin,” he said in the Allure exclusive. The humanrace Lotus Enzyme Exfoliator, a chemical peel containing 8 percent glycolic acid, will possibly be suggested for dead skin bits.
The Rice Powder Cleanser, a powder filled with fruit-derived AHAs and kaolin clay, detoxifies and exfoliates by applying water, is added to the peel. Then there’s the Moisturizing Cream—“Sometimes you just need to be humidified, brought to life,” he told Allure a dreamy blend of snow mushroom extract, hyaluronic acid, rice water, and niacinamide. This three are the fundamentals, he says.
“Humanrace Skincare doesn’t differentiate by race or gender,” Williams said in one of the brand’s Instagram teases. “We’re creating for humans; we are all born in the same skin.” Its debut trio will be available for $32 to $48 on Humanrace.com later this month.