A certain look correlates to the familiar carefree feel of summer: a fresh smile, clean, sun-bleached hair, a breezy white button-down with the top few left undone. Kaia Gerber reflects everything, bright blonde hair and all.
The model will usually be easy to choose from a collection of her trademark chocolate tresses, a Gen Z-ified carbon copy of Cindy Crawford, her famous mum. Slowly, the 18-year-old lightened up her style over the course of the year, first dipping a toe into the blonde (more of a bronde) pool in April. She doves right in this moment though.
Her latest Instagram selfie revealed a coolly unkempt bob sweeping the newly bleached look on one side all the way over. She might or may not have secretly unveiled the blonder-than-ever hue in an earlier post advertising her Bleusalt pant style, but the caption on her new self-portrait—”zoom bleach”—confirmed that it was actually a dye job and not only a clever light trick.
Could this mean Gerber put her own hands on the situation and bleached her bad chocolate locks at home? Perhaps with a bit of professional video-chat guidance? Why don’t they? She, after all, does have a past.
Rebelling against just about every guideline for DIY hair dyeing ever, the model confessed to “highlight” her hair with ~actual ~ hydrogen peroxide in April — somewhat recklessly. (Just don’t try at home.)
“I literally put the straight peroxide on my hair and then dried it with a blowdryer — just to hit it with heat,” she told Refinery29, “and it definitely lightened my color a shade or two, just a subtle change.” She also noted that she discovered the approach “online somehow” and was dubious about using it, to the supposed dismay of colorists everywhere. A Google quickly will reveal the many hazards of bleaching at home: hair loss, scalp burns, rashes, allergic reactions … the list goes on.
At any case, it turned out the obvious DIY job didn’t fry her spectacular bob to a crisp at the top. Then she ended up with a trendy 2020 gold shot, leaving one or two inches of brunette roots to peek into.