Jennifer Lopez Hints About Her New Upcoming Beauty Brand “JLo Beauty”

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Some of the industry’s most beautiful woman is reportedly joining the beauty game, most definitely. On Aug. 24, speculated beauty brand Jennifer Lopez, JLo Beauty, began to gain official confirmation from the multi-hyphenate’s own social media. “Sunset glow… #JLoBeauty coming soon,” Lopez wrote with a selfie on Instagram. The musician appears to wear rose-nude eyeshadow, contoured bronzer, a shiny nude lip color, and a highlighter show over her cheekbones in the photo.

But expect more than just lipstick. This past December, Page Six stated a patent was filed for JLo Beauty, including cleansers, moisturizers, serums, brushes, soaps, and much more. The publication also noted that as early as 2018, Lopez had hinted of an potential line of skincare.

Refinery29 covered the momentous reveal that took place as Lopez spoke at New York City’s The Wing: “I will be coming out with a skincare line. I’ve been working on it for a long time because I don’t want to put [just] anything out,” Lopez told the gathering, according to Refinery29. “I want it to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles.”

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Sunset glow… #JLoBeauty coming soon

A post shared by Jennifer Lopez (@jlo) on

While not much is clear at the moment and the new @jlobeauty Instagram page is still largely dedicated to Lopez ‘s past partnership with Inglot Cosmetics that hasn’t kept fans from expressing their excitement; Lopez ‘s Instagram teaser has now fetched more than one million likes. “I can’t wait!!!” posted Danielle Priano, a hairstylist who has previously collaborated with Lopez.

And honestly, the same thing, right here. Fingers crossed Lopez will return to Instagram to share more information, just like the other celebrity beauty brands, this one has been in the making for a long time.


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