J.Lo’s 2020 AMA Wet Look & ’60s Glam

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Jennifer Lopez’s ensemble at the 2020 American Music Awards was a present she kept sending. The two-piece set by Balmain! The almost hip-high leg slit! The LaQuan Smith outfit change! So if you didn’t instantly notice the secret to J.Lo’s 2020 AMA Beauty Look, it’s understandable—there was a lot of sparkle and glitter to pay attention to. However the ‘wet’ bob and ’60s eyeshadow are a lesson in understated glam for those who are eager to understand.

As usual, you should thank Celebrity Hairstyler and Color Wow Creative Director, Chris Appleton, for Lopez’s stunningly curly hair, which harkened back to the product-heavy, wet hair that commanded the Spring/Summer 2020 runways. “Nothing better than a fresh cut for fall,” Appleton said in a press e-mail. “Adding a wet look finish as a sexy wearable texture that when done right, is a beautiful glam look.”

To nail the intricate texture, follow Appleton’s lead by adding the $24 Color Wow Dream Coat For Curly Hair to your hair while it’s still damp, then dry it with a diffuser attached to your hair dryer. Once dry, run the $20 Pop + Lock Frizz-Control and Glossing Serum through two parts, followed by a 1.25-inch curling iron at the lowest heat level. Appleton used the $38 BaBylissPRO Nano Titanium Curling Iron to generate soft waves, beginning with roots and going across lengths. The $29 Extra Mist-Ical Shine Spray then strengthened the shiny finish and provided the “wet” shine on the red carpet.

Meanwhile, Lopez’s sharp makeup mood was “sultry graphic liner for a modern ’60s twist,” according to an Instagram post by makeup artist Mary Phillips. The artist used the multi-hyphenate cosmetics of Pat McGrath Labs, depending on the $125 Mothership III: Subversive Palette, $125 Mothership V: Bronze Seduction Palette, and $25 single-pan EYEdols Eye Shadow in Statuesque to create a retro look. Phillips used a gentle wash of the matte taupe Statuesque over Lopez’s lid and into the crease, then accentuated the lower lash line with Entrapment and Disobedient from Mothership V.

Surprisingly, the ’60s cut crease was rendered for eyeliner and eye shadow: first the Permagel Ultra Glide Eye Pencil in Xtreme Black ($28), then the Perma Precision Liquid Eyeliner ($32). The Xtreme Black hue of Mothership III was used to disperse the color along with the Astral Ghost Orchid—also from the same palette—as a pink glitter on the inner corners of the eye.

It’s a lot of effort, of course, but the end product is certainly worth it. Shop a handful of J.Lo 2020 AMA goods, browse below.

Dream Coat for Curly Hair $24 | Color WOW

Nano Titanium Spring Curling Iron, 1.25″ $38 | BabyblissPro

Extra Mist-Ical Shine Spray $29 | Color WOW

Permagel Ultra Glide Eye Pencil in Xtreme Black $28 | Pat Mcgrath Labs

Mothership V: Bronze Seduction Palette $125 | Pat Mcgrath Labs



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