Harry Styles’ “Watermelon Sugar” Music Video is a Fashion Treat

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Less than 10 seconds into his new music video for “Watermelon Sugar,” after dedicating the next few minutes of footage to the now-forgotten pleasure of physical contact—pre-roll text reads “this video is dedicated to touching”—Harry Styles strolls into the frame to kick off what quickly becomes a tour de force of retro-inflected rockstar style.

Seated at a plainly laid out table on the beach, Styles sings into the camera, seductively tracing his freshly manicured fingers along the edges of that quintessential summertime fruit, all while wearing a pair of burgundy high-wasted trousers and a chunky knit vest in a shade of burnt orange just a tinge darker than the glass of juice in front of him. (If you, like me, never thought you’d find yourself attracted to a fruit, well, here we are. Those luscious-looking watermelon slices really hit different on lockdown.)

Finished off with a couple of powder blue shades that would make Elton John desirous, Styles couldn’t look more the piece of a banner kid for the new time of illuminated manliness. Encircled by a cadre of likewise horny beachgoers probably down to, ah, screw the organic product (?!) too, Styles offers a tribute to mid year dressing in a manner no one but he can.

As he and his individual organic product fetishists participate in a reckless, rich, beachside bacchanalia, Styles goes through a progression of fits so damn incredible they have the right to go straight into the envelope spared down as “Summer Inspo 2020” on the common work area of the national mind.

There’s an explanation the menswear-fixated—among many, numerous others—will in general lose their aggregate poop when Styles appears wearing a getup half comparable to any of the ones here. The person looks fantastic.

Styles dresses with a particular energy for the attire he wears, and there’s a propensity of nearly unhinged debauchery to his outfits, less in their showiness or their in-your-face nature, yet in how clearly he’s inclination himself and urges you to feel yourself as well. Any fit could be your last, his appear to state—why not make the most in the event that it?

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A couple of months into this extended condition of brief lockdown, Styles additionally offers maybe the most convincing visual contention I’ve seen at this point for dressing for the late spring you need, not the mid year you have. Possibly, his outfits propose, on the off chance that you have a ton of fun getting dressed every morning, freeing yourself up to the dream garments can offer, the truth of the remainder of your day will be all the happier for it, as well.

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