Sprezzatura – an elusive Italian phrase first invented by Baldassare Castiglione in The Book of the Courtier – became the word on the lips of any blogger at the height of the # menswear craze in the early 2010s. Castiglione described the word as a “complete nonchalance” necessary to escape affectation, an characteristic which he regarded as anathema to any courtier who was well versed in the Italian courts of the 16th century.
Ironically, as is often pointed out, the spezzatura embraced by Pitti Uomo’s blogosphere and peak-lapped peacocks represented a bastardized assumption of the original term of Castiglione, championing a much narrower concept of the word, which emphasized personal style above all else, and not a particularly nonchalant version thereof.
Okay, with all the soft-shouldered tailoring, it might actually be time to pull the word out of the storage unit you ‘re renting in Hoboken to get it fit for daily use again because pictures of Harry Styles in Italy showed up online over the weekend and if there’s any guy ready-made to resuscitate the word it’s Gucci’s godfather, the Pearl Papi, the Bad Boy of Bootcuts himself.
Styles stopped by Villa Manodori, the Massimo Bottura-helmed olive oil mecca, while passing via Modena in an ensemble that beautifully reflects the effortless, ah, elegance to which Castiglione first alluded. Styles looks like the second coming of spezzatura we didn’t know we wanted in a bright white shirt, beautifully cut jeans, scuffed shoes (artfully mismatched laces and all), and a standout scuzzy ‘stache. Putting a bottle of olive oil in a friendly way, the singer (maybe expected) looks exactly like you should when you were on lockdown in Italy — or anywhere, really — for who-knows-how-many months.